SUPEREASY by Marco De Luca for Mediterranea Design
Domestic scenography for daily use: a collection of digital craft objects, between sustainability and progress.
The unprecedented collaboration between Mediterranea Design and the visionary designer Marco de Luca of Minervetta in Sorrento, gives life to a collection of 3D printed furniture that represents a new way of interpreting design. The ambitious project (which will be presented for the first time during the sixth edition of EDIT Napoli), looks to the future while remaining anchored to a profound artisan culture. The project translates into a line of 20 pieces in PLA; a bioplastic obtained from renewable and sustainable elements which helps to reduce the environmental footprint of the production process.
Just like a medium who brings different realities into contact with each other, Mediterranea Design questions the role of man/designer within the technological process and computational design, and clarifies its intentions in choosing the Mediterranean to represent its vision starting from the name given to the brand. Historically a place of progress, a meeting between different cultures, the Mare Nostrum represents an inspiration for a design that combines tradition and innovation, past and future, but also potentially contradicting elements.
This reality is made of contrasts from which one cannot escape, but in which to experience the conflict, transporting it and translating it into the digitally designed and 3D printed object, demonstrating that a dialogue is possible.
With this desire to mediate and connect, Marco de Luca and Mediterranea Design extend the horizons of design, uniting different worlds with a common vision, in the full spirit that characterizes the entire concept of Mediterranea Design: a constant research aimed at generating objects capable of expressing a profound cultural synthesis.
Small objects for everyday use and accessories for the living room are part of the catalog of the SUPEREASY digital craftsmanship collection designed with Marco De Luca. There are vase holders, object holders, bowls, handles with contemporary circular shapes, available in the iconic Minervetta colors: blue, red, orange and yellow.
The pieces in this collaboration are designed «to use in small domestic settings», explains De Luca, «simple useful design objects, knobs, vases, fruit bowls, which you can compose and disassemble as you want, simply playing with shapes and colours».
Created in 2021 by Medaarch, a design company from Cava de' Tirreni which specializes in innovative and sustainable processes and technologies, Mediterranea Design is a brand that combines technological innovation and artisan sensitivity.
It promotes a new vision of contemporary design. The project is part of a wider path of accompaniment of manufacturing companies towards the adoption of the most advanced digital technologies, which began within Medaarch in 2010.
Following designers, architects, craftsmen and planners over the course of all these years, a special sensitivity towards the world of design created through digital technologies was born. This then found a new expression in the Mediterranea Design brand.
Marco De Luca, a designer, planner and visionary with a studio that has been designing spaces for over thirty years, (such as the historic Minervetta hotel in Sorrento) in this collaboration, lends his creative vision for this project. This project looks to the future but without losing sight of the very essence of design and the territorial roots that unite the two protagonist realities.
«Over these years, we have developed a unique sensitivity towards the use of the most modern technology with an artisanal approach. Just as a ceramist refines his sensitivity through direct contact with the material, in the same way the new digital designers and artisans develop a profound understanding of the most innovative tools they use, as they explore them», explains Amleto Picerno Ceraso, founder by Medaarch and Mediterranea Design.
This new relationship with nature and matter shifts the designer's focus, placing emphasis on how matter changes and evolves the digital: the least material technology, that allows an exploration of the world of design without placing limits on creativity.
«By collaborating with people like Marco De Luca, we explore the possible coexistences between craftsmanship and technology. Our goal is to build a vision of design that, while making the most of the potential offered by digital, does not abdicate its representative function», adds Amleto Picerno Ceraso.
